Vinyl Cover & Music Visual Identity Design
I design complete visual systems, not just single artifacts.
In this project, I developed a full visual identity for a music release, building the concept from the album cover to an extended communication and merchandise ecosystem. Starting from the artwork direction, I defined typography, graphic language, color palette, and compositional rules to create a bold and cohesive identity.
I translated sonic elements into visual structure, working with distortion, rhythm, movement, and high-impact color to construct a dynamic and recognizable aesthetic. My role included designing the vinyl sleeve, record label, typographic treatments, and all supporting graphic assets.
Beyond the cover, I expanded the identity into a scalable system: merchandise, billboards, posters, street campaigns, and promotional materials. I ensured that each format adapts to different physical and spatial contexts while maintaining consistency, hierarchy, and strong brand recognition.
My approach combines concept development, art direction, typographic control, and system thinking. I design identities that are not isolated visuals, but immersive visual worlds capable of existing across surfaces, environments, and bodies.
